公司簡(jiǎn)介
Company Profile
我們是中國(guó)領(lǐng)先的貴金屬手表設(shè)計(jì)商、制造商和品牌擁有人。我們的自有品牌產(chǎn)品銷(xiāo)售以我們的經(jīng)銷(xiāo)網(wǎng)絡(luò)為主,直銷(xiāo)為輔,直銷(xiāo)透過(guò)我們的自營(yíng)線上商店進(jìn)行。 我們亦透過(guò)為第三方國(guó)內(nèi)珠寶品牌及批發(fā)商提供ODM服務(wù)而獲得收入,包括為其開(kāi)發(fā)及生產(chǎn)貼牌貴金屬手表及飾品,并為其手表及飾品提供分包加工服務(wù)。我們的ODM客戶(hù)包括多個(gè)國(guó)內(nèi)知名珠寶品牌, 例如老鳳祥、 中國(guó)珠寶及周大生,我們與他們已建立長(zhǎng)期穩(wěn)定的供應(yīng)關(guān)系。根據(jù)灼識(shí)咨詢(xún)的資料,于2023年,西普尼既是中國(guó)最大的金表品牌(就銷(xiāo)量計(jì)算),亦是中國(guó)最大的足金手表品牌(就產(chǎn)品交易總額計(jì)算),就金表銷(xiāo)量及足金手表 產(chǎn)品交易總額計(jì)算的市場(chǎng)份額分別為8.97%及35.83%。
在我們「技術(shù)創(chuàng)新、重構(gòu)黃金」的品牌使命指引下,為成為老百姓值得信賴(lài)和喜愛(ài)的黃金手表品牌,我們專(zhuān)注于創(chuàng)造現(xiàn)代創(chuàng)新產(chǎn)品,不僅限于傳承過(guò)去的工藝,更致力于依托我們的技術(shù)專(zhuān)長(zhǎng)和生產(chǎn)經(jīng)驗(yàn),將傳統(tǒng)制表工藝與當(dāng)代設(shè)計(jì)和材料相結(jié)合,生產(chǎn)符合最新消費(fèi)需求及市場(chǎng)趨勢(shì)的優(yōu)質(zhì)產(chǎn)品。
We are a leading designer, manufacturer and brand-owner of precious metal watches in China. Our self-branded products are principally sold through our distribution network, supplemented by direct sales through, among others, our self-operated online stores. We also derived revenue by serving as an ODM for third-party domestic jewellery brands and wholesalers, including developing and manufacturing precious metal watches and accessories under their labels and providing subcontract processing services for their watches and accessories. During the Track Record Period, our ODM customers included various renowned domestic jewellery brands, such as Lao Feng Xiang, Sino Gem and Chow Tai Seng, with whom we have formed long-term and stable supply relationships. According to China Insights Consultancy, in 2023, HIPINE was the largest gold watch brand in terms of sales volume and the largest 24K gold watch brand in terms of GMV in China, with market shares of 8.97% and 35.83% in terms of sales volume of gold watches and GMV of 24K gold watches, respectively.
Guided by our brand mission to “Reconceptualise gold through technological innovation”in order to become the trusted and favourite gold watch brand of the common people , we focus on creating modern and innovative products that go beyond mere inheritance of the past, and are dedicated to integrating traditional watchmaking with contemporary design and materials, which is supported by our technical expertise and production experience, to produce high-quality products which are catered to the latest consumer demands and market trends.