西普尼品牌使命:“技術(shù)創(chuàng)新,重構(gòu)黃金”
匠心藝作:首創(chuàng)黃金硬化工藝,突破性地將黃金材質(zhì)運用于腕表的制作中,用極具創(chuàng)新的精神和突破傳統(tǒng) 的精湛工藝,打造全新的行業(yè)品類。
文化價值:黃金在時代的變革下不斷演繹和詮釋著偉大的內(nèi)涵和力量,而黃金腕表重新定義黃金與腕表的 搭配審美, 詮釋演繹深厚的人文情懷。
精神傳承:黃金腕表不僅是一塊手表,更是家人傳遞感情的精神的紐帶。
公司簡介
Company Profile
我們是中國領(lǐng)先的貴金屬手表設(shè)計商、制造商和品牌擁有人。我們的自有品牌產(chǎn)品銷售以我們的經(jīng)銷網(wǎng)絡(luò)為主,直銷為輔,直銷透過我們的自營線上商店進行。 我們亦透過為第三方國內(nèi)珠寶品牌及批發(fā)商提供ODM服務(wù)而獲得收入,包括為其開發(fā)及生產(chǎn)貼牌貴金屬手表及飾品,并為其手表及飾品提供分包加工服務(wù)。我們的ODM客戶包括多個國內(nèi)知名珠寶品牌, 例如老鳳祥、 中國珠寶及周大生,我們與他們已建立長期穩(wěn)定的供應(yīng)關(guān)系。根據(jù)灼識咨詢的資料,于2023年,西普尼既是中國最大的金表品牌(就銷量計算),亦是中國最大的足金手表品牌(就產(chǎn)品交易總額計算),就金表銷量及足金手表 產(chǎn)品交易總額計算的市場份額分別為8.97%及35.83%。
在我們「技術(shù)創(chuàng)新、重構(gòu)黃金」的品牌使命指引下,為成為老百姓值得信賴和喜愛的黃金手表品牌,我們專注于創(chuàng)造現(xiàn)代創(chuàng)新產(chǎn)品,不僅限于傳承過去的工藝,更致力于依托我們的技術(shù)專長和生產(chǎn)經(jīng)驗,將傳統(tǒng)制表工藝與當代設(shè)計和材料相結(jié)合,生產(chǎn)符合最新消費需求及市場趨勢的優(yōu)質(zhì)產(chǎn)品。
We are a leading designer, manufacturer and brand-owner of precious metal watches in China. Our self-branded products are principally sold through our distribution network, supplemented by direct sales through, among others, our self-operated online stores. We also derived revenue by serving as an ODM for third-party domestic jewellery brands and wholesalers, including developing and manufacturing precious metal watches and accessories under their labels and providing subcontract processing services for their watches and accessories. During the Track Record Period, our ODM customers included various renowned domestic jewellery brands, such as Lao Feng Xiang, Sino Gem and Chow Tai Seng, with whom we have formed long-term and stable supply relationships. According to China Insights Consultancy, in 2023, HIPINE was the largest gold watch brand in terms of sales volume and the largest 24K gold watch brand in terms of GMV in China, with market shares of 8.97% and 35.83% in terms of sales volume of gold watches and GMV of 24K gold watches, respectively.
Guided by our brand mission to “Reconceptualise gold through technological innovation”in order to become the trusted and favourite gold watch brand of the common people , we focus on creating modern and innovative products that go beyond mere inheritance of the past, and are dedicated to integrating traditional watchmaking with contemporary design and materials, which is supported by our technical expertise and production experience, to produce high-quality products which are catered to the latest consumer demands and market trends.
企業(yè)文化
Company Culture
西普尼品牌使命:“技術(shù)創(chuàng)新,重構(gòu)黃金”
匠心藝作:首創(chuàng)黃金硬化工藝,突破性地將黃金材質(zhì)運用于腕表的制作中,用極具創(chuàng)新的精神和突破傳統(tǒng) 的精湛工藝,打造全新的行業(yè)品類。
文化價值:黃金在時代的變革下不斷演繹和詮釋著偉大的內(nèi)涵和力量,而黃金腕表重新定義黃金與腕表的 搭配審美, 詮釋演繹深厚的人文情懷。
精神傳承:黃金腕表不僅是一塊手表,更是家人傳遞感情的精神的紐帶。
發(fā)展歷程
Development History
企業(yè)榮譽
Enterprise Honor
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2021 MIYOTA計時類手表設(shè)計三等獎
2022高新技術(shù)企業(yè)證書
2024深圳企業(yè)創(chuàng)新(中國)紀錄